Apple to avoid 600 MT of plastic by removing plastic film from the iPhone 13 range

New Delhi: Tech giant Apple has redesigned the packaging for its iPhone 13 line-up and by eliminating the outer plastic packaging it has been able to avoid 600 metric tonnes of plastic over the lifespan of the products.

Apple – which replaced the plastic packaging of the iPhone 13’s box with a paper tab with a tear-off strip to ensure any tampering is visible – aims to make all of its business carbon neutral by 2030.

“By 2030, all of Apple’s business will be carbon neutral, from the supply chain to the energy customers use in every device we make. This year, we made significant progress in minimizing our impact on the environment by redesigning the packaging of the iPhone 13 lineup, ”the firm said.

By eliminating the outer plastic packaging, the company is avoiding 600 metric tonnes of plastic over the life of the products, bringing it closer to its goal of completely eliminating plastic from all packaging by 2025, the company added. technology company.

Last July, Apple unveiled its plan to become carbon neutral across all of its operations, manufacturing supply chain and product lifecycle by 2030.

The Cupertino-based company has focused on eliminating plastics, increasing recycled content and reducing volume as part of its sustainability efforts.

Earlier this month, Apple launched the iPhone 13 range with prices starting at Rs 69,900 in India.

The entire iPhone 13 range uses 100% recycled rare earth elements and magnets, and 100% recycled tin in the main motherboard solder.

Interestingly, the antenna lines in the iPhone 13 range use recycled plastic water bottles.

Apple has two robotic disassembly lines called “Daisy” in the United States and the Netherlands that help recover materials such as rare earth elements from its products.

Earlier this year, Apple said more than 110 of its manufacturing partners around the world, including Wistron and Flex in India, were moving to 100% renewable energy for the production of Apple devices, which would represent nearly eight gigawatts of clean energy planned. connect yourself.

Apple, which competes with players like Samsung and OnePlus in the premium smartphone segment, is aggressively strengthening its presence in the Indian market.

According to Counterpoint, the premium smartphone market in India grew 122% year-on-year in the June 2021 quarter and captured 7% of the total smartphone market.

Global smartphone shipping to India increased 82% to over 33 million units in the June 2021 quarter.

Apple had experienced growth of 144% year-on-year in the second quarter of 2021, leading the ultra-premium segment (over Rs 45,000 or 650 USD) with more than 49% of the shares, according to the research firm.

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Bryce K. Locke